about me —
I'm a designer and creative leader with over 15 years of experience crafting brands through packaging, identity, and visual storytelling. I believe the best design is both beautiful and purposeful, balancing strong ideas with thoughtful execution.
My work spans luxury and mass beauty, where I've led projects from initial concept to final production while building brands that feel timeless, engaging, and memorable.
capabilities & skills
design & creative
+ content creation
+ campaign development & execution
+ brand identity systems
+ brand and visual identity
+ digital media
+ packaging
+ merchandising
+ gifting
production & operations
+ packaging development
+ print production
+ vendor management
+ asset management
+ creative workflow development
+ project management
+ team leadership
tools
+ adobe (photoshop, illustrator, indesign, premiere pro, after effects)
+ microsoft office (outlook, word, excel, powerpoint)
+ figma
+ AI platforms (vizcom, krea, gemini, chatgpt, claude
+ project management (clickup, monday.com, wrike
experience
October 2024 - Current
JMD Creative Agency
Senior Art Director
Lead creative development across brand campaigns, packaging, retail environments, digital content, and product launches for beauty and lifestyle clients spanning luxury and mass markets.
April 2024 - September 2024
bumble and bumble.
Freelance Associate Design Director, Packaging & VM
Directed the design and evolution of packaging and visual merchandising systems for a globally recognized haircare brand, ensuring a cohesive consumer experience across retail, digital, and product touchpoints.
May 2023 - April 2024
The Outest and beautyblender
Freelance Designer
Designed and lead the execution of packaging, 2D, and digital assets to meet the design direction within brand, manufacturing, and cost constraints.
January 2022 - April 2023
Coty, Fragrance Luxury Studio
Senior Art Director
Led a multidisciplinary creative team responsible for brand expression across luxury fragrance portfolios including Calvin Klein, Marc Jacobs, and Tiffany & Co., delivering consumer experiences across packaging, retail, gifting, campaigns, and digital touchpoints that supported global product launches and commercial growth.
January 2017 - April 2022
Coty, philosophy
Art Director
Led brand expression and creative direction across skincare, fragrance, bath & body, and gifting categories, overseeing approximately 25 global launches annually while evolving philosophy's visual identity.
August 2015 - November 2016
Kenneth Cole Productions
Packaging and Trim Designer
March 2012 - August 2015
Color by Number Design
Graphic Designer & Comp Artist
May 2010 - March 2012
MZBerger and Co
Graphic & Product Designer